Facts Do Work — Bricks or Artillery?

When you have political conversations, how do you use facts? Do you lob them at opponents like artillery? And then your opponent digs a deeper trench to avoid the blast? If you use facts like artillery, your opponent will dig trenches and build bunkers: facts work in the story you use them. Or do you architect a building of shared values, and build it by placing facts like bricks, building up the story of your values? A story people are welcome to explore if they are curious — not a battle for you to win and them to lose. Facts work there too. In politics, most of use facts like artillery, so they have gained a reputation as a thing that doesn't work.